TV Commercials: Selling lies?
May 29th, 2009 . by admin
I watched a TV commercial the other day about some diet system. They went on and on with about 4 or 5 people who claim they’ve lost 30-80 pounds on the system. They have flashy graphics, music, text, make it sound so upbeat, entertaining, and revolutionary.
Then the tiny words come across the screen:
"Results not typical" and then "Renumerated testimonial" and something about "Top Results from control group"
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Translation?
If you buy their diet system, then typically you could not expect these results. (so why bother)
If you are basing your decision on what the testimonials say, they were PAID to say it (so why bother)
If you believe that the diet system actually works as intended, the fact is, they could have had 500 participants, and only 2% were successful. Leaving a 98% failure rate according to the term "top results from control group" (again, why bother with this system?)
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How much worse can these commericals get? They are nothing more than a smoke & mirrors presentation, and they use little white flashed text on the screen to discount what they are saying:
"THIS DIET SYSTEM IS GREAT, YOU TOO CAN LOSE AS MUCH AS I DID"
(text flashes: results not typical)
What’s the point of that? I hate commercials that sell lies.
Actually, I hate commercials period.
